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Ebook Marketing Management: A Strategic Decision-Making Approach by John W. Mullins read! Book Title: Marketing Management: A Strategic Decision-Making Approach
The author of the book: John W. Mullins
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Reader ratings: 4.6
Edition: McGraw-Hill Higher Education
Date of issue: January 31st 2012
ISBN: No data
ISBN 13: No data
Language: English
Format files: PDF
The size of the: 985 KB

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The eighth edition of Marketing Management: A Strategic Decision-Making Approach , concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.



Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.



This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.


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Reviews of the Marketing Management: A Strategic Decision-Making Approach


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