Read Branding For Dummies by Bill Chiaravalle Free Online

Ebook Branding For Dummies by Bill Chiaravalle read! Book Title: Branding For Dummies
The author of the book: Bill Chiaravalle
City - Country: No data
Loaded: 2405 times
Reader ratings: 5.3
Edition: For Dummies
Date of issue: December 1st 2006
ISBN: 0471771597
ISBN 13: 9780471771593
Language: English
Format files: PDF
The size of the: 535 KB

Read full description of the books:

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:

Defining your company's identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack--and for positioning your business to reap the ensuing rewards.

Download Branding For Dummies PDF Branding For Dummies PDF
Download Branding For Dummies ERUB Branding For Dummies PDF
Download Branding For Dummies DOC Branding For Dummies PDF
Download Branding For Dummies TXT Branding For Dummies PDF

Read information about the author

Ebook Branding For Dummies read Online!

Reviews of the Branding For Dummies


Not impressed


Great book!


Light fiction for Cloudy day


Best in Books


The butterflies in my stomach have died ...

Add a comment

Download EBOOK Branding For Dummies by Bill Chiaravalle Online free

PDF: branding-for-dummies.pdf Branding For Dummies PDF
ERUB: branding-for-dummies.epub Branding For Dummies ERUB
DOC: branding-for-dummies.doc Branding For Dummies DOC
TXT: branding-for-dummies.txt Branding For Dummies TXT