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Book Title: Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing|
The author of the book: Lee Odden
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Date of issue: March 28th 2012
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Format files: PDF
The size of the: 344 KB
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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy
Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.
Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success
Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
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Read information about the authorLee Odden is CEO of TopRank Online Marketing and editor of Online Marketing Blog: Rated the #1 content marketing blog by Junta42 (3 times), #2 social media blog by Social Media Examiner and a top marketing blog by Advertising Age. He also writes a monthly column called "Social Media Smarts" for ClickZ.
Odden is a 14-year internet marketing veteran cited for his search, social media and content marketing expertise by numerous industry publications including The Economist, DM News and books ranging from ‘Marketing in the Age of Google’ by Vanessa Fox to Content Rules by Ann Handley and C.C. Chapman.
Besides running a successful Internet Marketing agency, Odden speaks internationally on Social Media SEO and Content Marketing for top conferences including ad:tech, Intel’s Social Media Summit and SES, where he serves on the board of advisors. His first book, ‘Optimize’ will be published by Wiley in 2012.