Read Free Prize Inside by Seth Godin Free Online
Book Title: Free Prize Inside|
The author of the book: Seth Godin
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Loaded: 1307 times
Reader ratings: 7.9
Edition: Penguin Group (USA)
Date of issue: April 24th 2007
ISBN 13: 9780641893278
Format files: PDF
The size of the: 964 KB
Read full description of the books:
How to find the “soft innovation” that will make your product, service, school, church, or career worth talking about
We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouthand the only real way to get word of mouth is to create something remarkable.
Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.
Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes:
•?The Tupperware party, which turned buying plastic bowls into a social event
•?Flintstones vitamins, which turned a serious product into something fun
•?The free change-counting machine at every Commerce Bank branch
•?The little blue box from Tiffany, which makes people happy before they even open it
This book offers a way to create free prizes quickly, cheaply, and reliablyand persuade others in your organization to help you bring them to life.
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Read information about the authorSeth Godin is a bestselling author, entrepreneur and agent of change.
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.
He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.
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