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Ebook The Fall of PR & the Rise of Advertising by Stefan Engeseth read! Book Title: The Fall of PR & the Rise of Advertising
The author of the book: Stefan Engeseth
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Loaded: 2190 times
Reader ratings: 3.1
Edition: Engeseth Publishing
Date of issue: June 1st 2009
ISBN: 9163307774
ISBN 13: 9789163307775
Language: English
Format files: PDF
The size of the: 6.83 MB

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Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged. When Ries argued that advertising just wasn't working any more, he had struck a nerve. Advertising was simply not changing with the times. Half a decade later, things have come full circle. PR is now finding its credibility in the intensive care unit. Stefan Engeseth gives the PR business the same treatment. The Fall of PR & the Rise of Advertising, with a foreword by Al Ries, analyses the enormous changes in the media landscape in PR, advertising and everything in between. Stefan Engeseth's books, Detective Marketing and ONE, have firmly established him as one of today's most refreshing business thinkers. In his latest book, The Fall of PR & the Rise of Advertising, he shows how advertising has redefined itself and re-emerged as a force to be reckoned with. Written in his trade mark, funny, original and provocative style, the book adds whole new dimensions to the business world.


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Reviews of the The Fall of PR & the Rise of Advertising


SEBASTIAN

An interesting book, not like the other

THEODORE

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EMMA

One of the best books

LUKE

This book is awesome!




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