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Book Title: The Elements Of Content Strategy|
The author of the book: Erin Kissane
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Reader ratings: 3.1
Edition: A Book Apart
Date of issue: 2011
ISBN 13: 9780984442553
Format files: PDF
The size of the: 27.59 MB
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Content strategy is the web’s hottest new thing. But where did it come from? And why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
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Read information about the authorI’m a content strategist, editor, and writer. I help people plan for, design, make, publish, and maintain really good content online. I live in NYC and work for Brain Traffic, a fantastico content strategy consultancy in Minneapolis. Before joining Brain Traffic, I was an indie content specialist, the editorial director of Happy Cog Studios, and a freelance writer and editor. One of my desks is at Studiomates, a collective workspace in Brooklyn, and my other is at home, surrounded by a henge of white bookshelves.
My new book, The Elements of Content Strategy, was published in March of 2011 by A Book Apart. You can read an excerpt at A List Apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of DRM-free ebook files, or both.
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