Read So You Want to Start a Brewery?: The Lagunitas Story by Tony Magee Free Online
Book Title: So You Want to Start a Brewery?: The Lagunitas Story|
The author of the book: Tony Magee
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Loaded: 2131 times
Reader ratings: 7.4
Edition: Chicago Review Press
Date of issue: October 1st 2014
ISBN: No data
ISBN 13: No data
Format files: PDF
The size of the: 33.52 MB
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In 1993, Tony Magee, who had foundered at every job he’d ever had, decided to become the founder of a brewery. So You Want to Start a Brewery? is the thrilling first-person account of his gut-wrenching challenges and unexpected successes.
Based in Petaluma, California, the Lagunitas Brewing Company makes craft beer that is simple and flavorful and defies categorization. The same could be said for this book. Equal parts memoir, narrative, and business story—with liberal dashes of pop culture and local color—this honest yet hilarious account of a one-of-a-kind, made-in-America journey just happens to culminate with the success of one of the nation’s most popular craft beer brands. In twenty years, Lagunitas has grown from a shoestring operation to be the fifth largest—and the fastest growing—craft brewer in the United States.
First published in a limited edition two years ago by a tiny California press, So You Want to Start a Brewery? has here been revised and updated to include Lagunitas’s establishment of a new brewery in Chicago, set to open in 2014. So You Want to Start a Brewery? is unglamorous and full of entertaining digressions, but it’s never afraid to mess with the nuts and bolts. This is a must-read for all who have considered starting their own business—or have sweated blood working to get one on its feet. Told in the vibrant voice of Tony Magee—the man closest to the process—this blow-by-blow chronicle will introduce beer drinkers and entrepreneurs to the reality of starting a craft brewery from the ground up.
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Read information about the authorTony Magee, the founder of Lagunitas Brewing Company, and his wife, Carissa Brader, were born and raised in the periphery of Chicago, IL. Carissa studied trumpet and Law and Tony studied music composition until moving to San Francisco in 1987 where he founded the Brewery in the fall of 1993. This is the story of the first 20 years of one brewery among hundreds that brought a flowering of uniquely American brewing styles that will still be brewed a generation from today. Life is so uncertain. Don't Sip!
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