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Book Title: The American Look: Sportswear, Fashion and the Image of Women in 1930s and 1940s New York The author of the book: Rebecca Arnold City - Country: No data Loaded: 1315 times Reader ratings: 7.3 Edition: I. B. Tauris Date of issue: November 15th 2008 ISBN: 1860647634 ISBN 13: 9781860647635 Language: English Format files: PDF The size of the: 837 KB |
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Drawing on a wonderful array of sources, from fashion magazines such as Harper's Bazaar and Vogue to department store records and surviving garments, The American Look presents a rich and multi-faceted exploration of the development of a distinct New York fashion style in the 1930s and 1940s.
Tracing the growth of the sportswear fashion industry from its functional origins to its adoption as casual wear for all occasions by career women and housewives alike, author Rebecca Arnold shows how New York's emergent style in the interwar period was both dynamic and modern--much like the city itself. She argues that its essence was expressive of the American ideal of athletic, long-limbed figures and related to theories of body image, gender and class; that its designers such as Claire McCardell, Clare Potter and Tina Leser, were themselves embodiments of the modern, active woman; and that its style was connected not just to ideals of patriotism and democracy, but to notions of cleanliness and hygiene.
Beautifully illustrated, The American Look offers a unique insight into fashion, modernity and ideas of Americanness in the twentieth century.
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