Read Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom Free Online


Ebook Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom read! Book Title: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
The author of the book: Martin Lindstrom
City - Country: No data
Loaded: 2695 times
Reader ratings: 4.3
Edition: Kogan Page
Date of issue: January 3rd 2012
ISBN: No data
ISBN 13: No data
Language: English
Format files: PDF
The size of the: 3.10 MB

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Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as : how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more.


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Read information about the author

Ebook Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy read Online! Martin Lindstrom (born 1970) is the author of the bestseller Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House). Lindstrom is also a public speaker and the founder of a number of organizations including Buyology Inc. Prior to founding his consultancy, Lindstrom was working as an advertising agency executive at BBDO. TIME magazine named Lindstrom as one of the world's 100 most influential due to his work on science and marketing.


Reviews of the Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy


ETHAN

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The most cool book

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RORY

From disgust to delight!

VIOLET

Interesting and nontrivial story




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