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Ebook Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping by Philip Graves read! Book Title: Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
The author of the book: Philip Graves
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Loaded: 1984 times
Reader ratings: 5.7
Edition: Nicholas Brealey Publishing
Date of issue: November 1st 2010
ISBN: No data
ISBN 13: No data
Language: English
Format files: PDF
The size of the: 27.65 MB

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Market research is a myth. And by that, author Philip Graves, one of the world¹s leading experts in consumer behavior, means that the results of your typical market research campaign are completely unreliable. The idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions. Consumerology shines the light on consumer behavior and the key driver of that behavior, the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it’s time for a fresh approach that embraces this new understanding of human behavior. Along the way, he reveals why the current practice of market research is a false science, why we often don’t buy, and how to understand consumers better than they do themselves.


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Reviews of the Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping


SETH

Why do I need to specify a phone number?

MAX

The phone number must be written to protect against robots

MIA

Why are you asking to write a phone number?

IBRAHIM

You need to drive a phone number to protect against robots.

ELIZA

The book is very deep! Tip for Reading.




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PDF: consumerology-the-market-research-myth-the-truth-about-consumers-and-the-psychology-of-shopping.pdf Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping PDF
ERUB: consumerology-the-market-research-myth-the-truth-about-consumers-and-the-psychology-of-shopping.epub Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping ERUB
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TXT: consumerology-the-market-research-myth-the-truth-about-consumers-and-the-psychology-of-shopping.txt Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping TXT